PROJECT OVERVIEW
The BasedApp.io website was designed and built in Framer to establish a strong online presence for the product. Due to tight deadlines, the focus was on creating a high-impact, functional site that clearly communicated the platform’s features, particularly its crypto-to-card payment system.
RESPONSIBILITIES
UI Design
Prototyping
Visual Identity
Web Design
TOOLS
Framer
TIMELINE
2023- 2025
Home Page Design
With no existing website, BasedApp.io needed a clear, engaging, and easy-to-navigate site to educate users and drive adoption. The challenge was to quickly develop a visually compelling website while ensuring content remained concise and informative.
Goals
Build the website from the ground up with a focus on clarity and conversion.
Communicate BasedApp.io’s core value proposition in a way that resonates with crypto and non-crypto users.
Ensure fast deployment by designing and developing directly in Framer, skipping traditional wireframing.
Introduce BasedApp.io to new users and drive sign-ups through clear messaging and engaging design.
Research & Insights
Stakeholder discussions guided the website’s content structure and design direction.
The design prioritized scannability, accessibility, and clear messaging to help new users understand the product quickly.
Instead of wireframing, the design was built directly in Framer for a faster turnaround.
A bold, modern layout was used to highlight key features, with interactive elements enhancing engagement.
Iterations were made based on stakeholder feedback, ensuring alignment with the brand’s vision.
The BasedApp.io website successfully launched on a tight timeline, delivering a clean, modern, and responsive design that effectively communicates the product’s purpose. The Framer-based development approach allowed for faster iteration cycles while maintaining a polished user experience.
Without specific metrics, we measured success through:
Positive stakeholder feedback – The team praised the improved clarity and modern aesthetics.
Better user engagement – Early testers found the site easier to navigate and interact with.
Optimized launch timeline – Framer’s no-code capabilities enabled rapid execution without sacrificing quality.
What's next
